Founded by specialist doctors, Curaleaf is the UK’s longest running medical cannabis clinic, focussed on real patient experience. The brand is dedicated to help those struggling to manage the often debilitating symptoms associated with chronic conditions.

Our task was to relaunch Curaleaf Clinic to the UK public: shifting perceptions, highlighting innovation and championing a new, legal alternative to opiates or black market cannabis. All whilst navigating the challenge of censorship and governmental red tape.

The message was spread through first-in-category OOH, TVC, guerrilla marketing and social media, to reach a new, larger audience nationwide.