The Museum of World Athletics™, or MOWA, is a 3D fully virtual museum, which will take you on an interactive journey through the history of athletics, highlighting many of the legends of the sport.

We helped World Athletics launch the first ever sports museum to be established in the digital world.

Our contribution spanned every phase of the project, from crafting a distinctive brand identity and brand guidelines to developing a full-scale launch campaign. This included an array of assets designed to generate excitement and engagement, such as promotional videos, social media content, emails, and more.

The result was a seamless blend of storytelling and innovation, creating a unique platform that connects fans, athletes, and enthusiasts worldwide to the inspirational heritage of athletics.